Client: Veris Strategies + Cranswick PLC
Project scope: Creative direction & graphic design
Deliverables: Print design
While working with my client, Veris Strategies, we were given a brief to create a manifesto on behalf of Cranswick PLC, to attempt to usher in a new era of sustainability within the food production industry. The document was championed by the head of Cranswick PLC in coordination with Veris as part of a push to eliminate plastic in one-time packaging while championing sustainability practices industry-wide.
In their commitment to pioneering positive change, especially through recycling and packaging waste initiatives, the Cranswick team opted for a print magazine as the optimal format to convey their impactful story. I took the lead in crafting this magazine, ensuring its adaptability for both digital and print formats. Leveraging my skills in InDesign, I seamlessly integrated a variety of client-supplied imagery with compelling copy, resulting in a visually engaging and informative piece that effectively communicated Cranswick's commitment to sustainable practices.
Below are samples of the magazine, once distributed on Cranswick PLCs main site along with a PDF format from the initial marketing campagin
